Ale Galán meets padel fans on the Champs-Élysées 🎾
Ale Galán met padel fans in the heart of Paris during a special activation at the adidas flagship store on the Champs-Élysées, the brand’s largest store in Europe.
En savoir plusLicence
Licensed for the Prince brand since 2018, Groupe Magellan oversees the development of the iconic “P” across the European territory.
From range strategy to international collaborations, we enhance Prince’s visibility among specialists, distributors and major sports retailers, with a clear ambition: to establish the brand as a long-term reference in racquet sports in Europe.
Distribution
We distribute several leading international brands in racquet sports, with adidas playing a key role in our portfolio.
Multi-year distribution agreements enable us to anchor these product ranges firmly in the French market (including overseas territories), in the service of our specialist partners, retailers and clubs.
Licensee - Distributor
Since 1995
31years
10brands
4,000sq. m of space
26covered countries
News
Prince takes over Times Square in New York 🗽🎾
Prince took over Times Square in New York for a unique activation combining tennis, fan experience and customization in the heart of Manhattan.
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Prince x Toroline: 500 units worldwide, sold out within hours
500 units worldwide. One exclusive collaboration. Sold out within hours. Discover the story behind the Prince x Toroline drop.
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Magellan Performance becomes Tretorn’s new distribution partner in France
Magellan Performance, the sports vertical of Groupe Magellan, will take over the exclusive distribution of Tretorn’s Tennis and Padel ranges in France as of November 1, 2026. This collaboration marks an important step in Tretorn’s development on the French market. Founded in Sweden in 1891, Tretorn is a historic brand with a strong heritage in tennis and is now continuing its expansion in racquet sports, particularly in the fast-growing padel segment.
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Prince Europe brings its distributors together at Molitor in Paris
On Thursday, May 28, Magellan Performance brought together its Prince Europe distributors in Paris, at Molitor, for a day of discussions dedicated to the future of the brand on the European market. This meeting was an opportunity to share Prince’s ambitions, its development strategy and the key areas of focus for the coming seasons.
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The Prince team launches its Tour Roadshow in Paris 🧱🇫🇷
While the tennis world had its eyes firmly set on Paris, Groupe Magellan rolled out its Tour Roadshow, an on-the-ground activation designed to support the launch of the new Prince Tour range and generate visibility as close as possible to players, clubs and retail partners.
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Magellan Performance takes over the distribution of TIVA Performance!
Magellan Performance is pleased to announce that it is now the exclusive distributor of TIVA Performance across France, Belgium, and the United Kingdom. This new partnership fully aligns with our mission: to select and scale high-value brands that bring tangible solutions to both recreational players and competitive athletes.
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Lucas Pouille joins the share capital of Groupe Magellan
We are pleased to announce that Lucas Pouille, world-class athlete and former ambassador of the Prince brand, for which the group holds the European licence, is joining the share capital of Groupe Magellan.
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The new adidas Barricade is out
When it comes to support and stability the adidas Barricade sets the standard and has been one of the most popular high performance hard court shoes for the past 20 years.
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adidas Padel 2026 range: a new benchmark on the market
The adidas Padel 2026 range brings together cutting-edge technologies to deliver power, control and customization for demanding players. Endorsed by top athletes and available in most specialist retailers in France, it stands out as a highly visible and essential reference on the market.
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Prince unveils RIP franchise
Prince unveils RIP, a new racquet franchise designed for players in search of unapologetic power and modern feel on court. Built around two lines : Ripcord and Ripstick. The RIP franchise combines a trendy, dynamic design with all the technical know-how of the American brand.
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Magellan Performance at Roland-Garros
From 20 May to 9 June 2024, our teams were once again on site in Paris for Roland-Garros, operating the adidas boutique within “La Grande Boutique” and showcasing the dedicated Grand Slam collection to more than 675,000 spectators.
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Prince X Smiley goes global
Launched in summer 2025, the global Prince | Smiley collaboration aims to bring more fun, colour and optimism back to tennis. Conceived as a true bridge between performance and lifestyle, the collection is driven worldwide by Magellan Performance, Prince’s European licensee.
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adidas padel X Groupe Magellan – the story continues
Groupe Magellan and adidas Padel have renewed their partnership for several more years, confirming a shared ambition to drive performance and innovation in the world of padel.
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