At the end of August 2026, while the tennis world had its eyes firmly fixed on Flushing Meadows, the Prince teams took over Times Square, in the heart of Manhattan, to deliver a unique tennis experience in one of the world’s most iconic locations.
Throughout the activation, New Yorkers, visitors and tennis fans had the opportunity to pick up a racket and play right in Times Square, turning the legendary setting into an unexpected urban tennis playground.
Visitors could also create their own souvenir by personalizing a Prince tennis ball with an exclusive New York-inspired design celebrating the Big Apple.
Another activation showcasing Prince’s ambition to bring tennis closer to its community and create memorable brand experiences far beyond the traditional court.
