While the tennis world had its eyes firmly set on Paris, Groupe Magellan rolled out its Tour Roadshow, an on-the-ground activation designed to support the launch of the new Prince Tour range and generate visibility as close as possible to players, clubs and retail partners.
This activation also illustrates a strong synergy between two of the Group’s verticals:
Magellan Performance, dedicated to the development of sports brands and racquet sports, and Magellan Mobility, through our Kino Bikes electric mobility solutions.
The objective was simple: to connect directly with the field, create content, drive engagement and demonstrate that a brand activation can be agile, visible and responsible at the same time.
Carried out in Paris, at the heart of the city’s tennis energy, this operation perfectly reflects our ambition: to bring brands to life on the ground through concrete, distinctive actions connected to today’s usage patterns.
Congratulations to all the teams involved in this successful collective activation!
