On Thursday, May 28, Magellan Performance brought together its Prince Europe distributors in Paris, at Molitor, for a day of discussions dedicated to the future of the brand on the European market.
This meeting was an opportunity to share Prince’s ambitions, its development strategy and the key areas of focus for the coming seasons. In a context of renewed momentum for the brand, the event helped strengthen the relationship with European partners and reaffirm a shared vision: to restore Prince to its rightful place on court, in stores and among players.
The distributors in attendance were also given an exclusive preview of the American brand’s 2027 novelties, with collections designed to build on the heritage of innovation, performance and authenticity that has always been at the heart of Prince’s DNA.
Beyond the presentations, the day was also a valuable opportunity to exchange ideas, share insights from each market and spend time together in an iconic setting of Parisian tennis.
This meeting fully reflects Magellan Performance’s commitment to supporting the development of Prince in Europe through a structured, ambitious and collective approach, relying on a network of committed partners aligned around a shared objective: to sustainably grow the brand across the European continent.
