Magellan Performance becomes Tretorn’s new distribution partner in France

Magellan Performance, the sports vertical of Groupe Magellan, will take over the exclusive distribution of Tretorn’s Tennis and Padel ranges in France as of November 1, 2026.

This collaboration marks an important step in Tretorn’s development on the French market. Founded in Sweden in 1891, Tretorn is a historic brand with a strong heritage in tennis and is now continuing its expansion in racquet sports, particularly in the fast-growing padel segment.

As part of this agreement, Groupe Magellan will be responsible for the distribution, sales and commercial development of Tretorn’s Tennis and Padel product portfolio across France. Thanks to its market expertise, established customer network and in-depth knowledge of racquet sports, Magellan Performance will support the brand in strengthening its visibility among retailers, clubs and French players.

Tretorn highlights the strategic importance of the French market for tennis and padel, as well as Groupe Magellan’s ability to support its growth ambitions. For its part, Magellan is delighted to begin this new collaboration with a brand recognized for its history, innovation and product quality.

The agreement will take effect on November 1, 2026, with the objective of ensuring a smooth transition and continued support for existing customers and business partners.