During his visit to Paris, Ale Galán, one of the leading figures in world padel, joined fans for a special event at the adidas flagship store on the Champs-Élysées, the brand’s largest store in Europe.
With the Groupe Magellan teams also in attendance, the activation gave fans the opportunity to meet Ale Galán, interact with one of the sport’s biggest names and discover the adidas padel universe in an iconic location in the heart of Paris.
Beyond meeting the champion, the event was also an opportunity to shine a spotlight on padel and introduce the sport to a wider audience, as its popularity continues to grow rapidly in France.
An activation reflecting the shared ambition of adidas and Groupe Magellan to support the development of padel, increase its visibility and bring its leading athletes closer to their community.
